Paying the Piper

The political cartoonist Terry Mosher (Aislin) in a short Globe & Mail piece remembering May Cutler publisher of the children's imprint Tundra.

This being brand new territory for me, [...] I would run these drawings by my own children and their friends in order to get their reactions. I mentioned this to May when I arrived at her Westmount offices with my first sketches. Well, May looked at me with a not untypical look — one that suggested I might just be bordering on idiocy. "Terry," she said bluntly, "you don't draw children's books for children. You draw children's books for the parents of children ... the ones who pay for them!"

Life lesson learned.
Ah! Marketing driving content...

And so for day 971